Joel Staveley is a photographer and cinematographer from New Zealand based in Auckland. He is the founder of EYESORE Digital and specialises in commercial production and advertising media & content.


Joel is the creative & marketing director of a luxury New Zealand startup brand launching in Q2 2020. He is involved in the coordination and execution of all in-house media production and strategic marketing directives.

In tandem with following his pursuit in visual media Joel became a tour guide and still guides adventure & photography tours around New Zealand. His passion for adventure and travel has taken him to over 25 countries and on countless trips around the two big islands he calls home.


Armed with an engineering degree, Joel spent his early 20’s working around heavy industry sites around New Zealand as a reverse engineering and industrial metrology specialist. Building on the 3D experience he gained as a teenager he quickly became a leader in the cutting-edge field of industrial 3D visualisation and laser scanning. He sucessfully supported more than 130 engineering projects and is indirectly responsible for savings exceeding $100M NZD.

Now in his late 20’s, after a career change to pursue a passion in cinematography and photography, he started his own production agency. Although most of his work was B2B focused, this eventually expanded into portraiture and adventure photography which the public know him for now.