I’m Joel, a commercial photographer & cinematographer based in Auckland, New Zealand. I picked up a camera when I was 22 and spent my whole first paycheck . I studied various engineering disciplines before completing a BE(Hons) degree in Mechatronics before spending the next 4 years working in heavy industry as a reverse engineering and 3D visualisation consultant.
After leaving the industry I became an adventure & photography tour guide in New Zealand while I started up my content & video production company EYESORE Digital. I love creating content that supports brands and individuals to achieve their goals and enjoy the creative and technical challenge it provides.
I’m established as an end-to-end media producer & executor with expertise across the board that extends beyond the camera. Sound recording, motion graphics, web design and digital marketing are just a few of the verticals I’m experienced in.
Most of my work happens in secret now as I support other brands with creating marketing and promotional content, including a luxury cosmetics brand I was invited to become the marketing & creative director in late 2018. I strongly believe in supporting individuals and brands with my unique skillset and it has led me to meet some incredible people and brands throughout my journey which always feels like it’s just beginning.