My work is my passion.
I’m Joel, a commercial photographer & cinematographer based in Auckland, New Zealand. I started photography when I was 23 after wanting to become a visual effects artist almost 10 years earlier. I studied engineering and completed a BE(Hons) degree in Mechatronics before spending the next 4 years working in heavy industry as a reverse engineering and 3D visualisation consultant.
After leaving the industry I became an adventure & photography tour guide in New Zealand while I started up my content & video production company EYESORE Digital. I love creating content that supports brands and individuals to achieve their goals and enjoy the creative and technical challenge it provides.
I’m established as an end-to-end media producer & executor with expertise across the board that extends beyond the camera. Sound recording, motion graphics, web design and digital marketing are just a few of the verticals I’m experienced in. As the creative & marketing director of a cosmetics startup I’m in charge of all branding and content which draws on all the 14 years of experience I have freelancing and producing for clients.